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Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A: A new issue is distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing with a cup of coffee. With Coffee News, there is no BAD news — only trivia, horoscopes, fun facts, local events, and other fun things that draw attention (like the chance to win $25 cash each month). To see the locations where you can pick up a copy of Coffee News, visit the ditribution area of this web site.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Coffee News Guy" icon in one of the ads. To enter the contest, all a reader has to do is, enter on this site ot cut out the ad and mail it to our offices along with the entry slip provided, and they are eligible to win a $100 cash prize. We hold the drawing at the end of every month and announce the winner in Coffee News. Everyone eligible to enter once each week from each of our area editions (he's in a different ad in each zone). The contest is very popular drawing entrants from all over! The Coffee News’ contest is good for our advertisers as well as our readers since it encourages our readers to look through all of the ads in order to find the Coffee News Guy!
Q: How long has Coffee News been in existence?
A: Coffee News was founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to hundreds of editions in Canada and the United States, and has spawned editions in Mexico, Dominican Republic, United Kingdom, Spain, Portugal, Netherlands, Finland, India, Malaysia, Brazil, New Zealand and Australia. And at the beginning of 2002, the Coffee News World Head Office reported that Coffee News had been cleared to begin publishing in the European Union. The new European countries are: France, Italy, Germany, Belgium, Luxembourg, Switzerland, Austria, Denmark, Norway, Sweden, Greece, Czech Republic, Hungary, and Ireland. A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico, the U.S. and Spain.
Q: How long have you been publishing in Bucks County
A: We have been publishing Coffee News in Bucks since May of 2008 when we began publishing the Newtown Township edition. The Middletown Township, Doylestown, North and Southampton, New Hope/Buckingham area edition followed over the next 2 years.
Q: Can restaurants advertise in Coffee News?
A: As a courtesy to all our restaurants we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are prohibited. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick Coffee News out.
Q: How much is an ad?
A: Ad rates in Coffee News are dependent on which edition and how many editions you choose for your marketing. Discounts are available for advertisers who choose multiple editions. Ads in Coffee News are less expensive than other print media, so the small businessperson can easily afford to advertise regularly. So unless another business in your "category" of business is already advertising in the edition, it is open to you. That's because all ads in Coffee News are “EXCLUSIVES”, meaning only one business in each category is allowed to advertise in each edition, allowing OUR advertisers to lock out their competition — unlike any other publication in town!
Q: Why do you recommend that the ad run for at least 13 weeks?
A: Your advertising plan should be precisely as long as your business plan. If you are promoting a concert that will be held on Wednesday night, then to buy advertising to run the following Thursday would not be advisable. The only thing that might be equally inadvisable would be to buy a 13-week advertising run for a business that plans to be around longer than 13 weeks. A good ad is a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
Q: How do I pay for the ad?
A: Coffee News offers you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, money order, check, VISA or Mastercard plus we now take e-checks.
Q: Do I need to design the ad?
A: If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we will work with you to create one.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for ad changes, which may be phoned or faxed in.
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